Archive for the ‘Marketing Tools’ Category

Search Engine Visibility

Search Engine Visibility helps you submit your site to these popular search engines:*
Search Engine Visibility makes it a snap to promote your business online, increase your online visibility and make money on the Internet…in four simple steps! NO technical expertise is necessary. If you can type and click, you can use Search Engine Visibility! It even works with Safari, so Mac users can enjoy the benefits, too! Still not sure? We even included the comprehensive Search Engine Visibility Help System, offering tips, guidance and detailed tutorials on search engine optimization and the search engine industry.
4 Steps to Success:
	Search Engine Optimization – Position your Web site for the best possible ranking with leading search engines. Search Engine Visibility’s keyword and site optimization show you the words and phrases search engine users search for (powered by Yahoo!’s Sponsored Search). Improve your site’s search engine performance with the latest news and developments from Search Engine Land, delivered directly to the News and Article feeds within Search Engine Visibility.
	Web Site Analysis – Search Engine Visibility’s robust analysis (including keyword usage, spiderability, and Robots.txt files and Robots Meta tags) of your site’s strengths and potential weaknesses helps you secure crucial search engine success. Improved Site Spider increases the performance of the Site and Keyword Analysis tools so you get detailed, site-specific results faster than ever before.
	Submission – Easily submit your Web page(s) to leading search engines. Around the world or region-specific, it’s up to you. Search Engine Visibility helps you submit your site to more than 200 search engines and directories in all! Target your local audience. Submit your site to local search engine programs like Google® Local, Yahoo!® Local, Live Search (MSN) and Local.com®. * For brick-and-mortar businesses only; not available to online-only businesses. Or use Search Engine Visibility to submit your blog to more than 75 blog search engines and directories.
	Reporting – No more wondering about results. Search Engine Visibility is loaded with reports that give you answers, including Link Popularity to gauge the crucial number of inbound links to your Web page; List Checking to verify that your Web page is listed with the Internet’s leading search engines and directories; Alexa®/Google® Rank to assess your page’s online performance; Competitor Rank to compare your site’s search engine ranking to that of your competitors; and Keyword Ranking to learn your current ranking on AltaVista®, HotBot®, Lycos®, and MSN®.
*Search Engine Visibility supports submission to AlltheWeb, AltaVista, AOL, A9, Dogpile, Netscape, Excite, and Hotbot by enabling submission to search engines Google, Yahoo! and Windows Live, which provide the search results for these search engines and portals. Third-party logos and marks are registered trademarks of their respective owners. All rights reserved.

Search engines have become a part of our lives. When we want to know something we turn to the search engines. Usability guru Jakob NIelsen says we should call them answer engines. There are several important reasons why you have to ensure that your web site has good search engine visibility

People search the Internet when they want to find a company, product, service, cause or idea. Most people who search use generic, descriptive words to search online – not brand names or terms. If your website has no search engine visibility on those keywords you will not be seen by this qualified public

In the mind of the searcher, the web sites that show up in the first half of the first page are the major players in that field. Your search engine visibility is one of the most important factors in building your brand recognition online.
So how do your build up your search engine visibility?
Optimize your web site content.

Start with keyword research. find out what words people use when they look for a company like yours. Generate interesting content on your website based on these keywords. The more optimized content you have on your website, the better search engine visibility you will have.
Send out optimized press releases based on these same keywords.

This is the quick fix. An optimized press release can get you instant page one results in the news engines. Make sure each release has relevant and newsworthy content. These press releases will get picked up in the news engines, search engines and related websites. This automatically increases the in-bound links to your site and raises your search engine visibility. Add each release to your web site content.

See the case studies on optimized press releases >
Send out an e-newsletter full of useful information.

Help your public to understand how your product or service works and what it can do for them. Add these newsletters to your web site Offer these articles to other web sites and e-zines as free content.
Write articles.

Write articles for other web sites and magazines and newspapers. Add these to your website too.
Start a corporate blog.

This is one of the best ways to build up a cloud of content on the Internet and have your brand appear ‘everywhere.’
Syndicate with RSS.

RSS means Really Simple Syndication. This technology can make your content available to other audiences you would never have had access to. your content will start to appear in all kinds of places on the Internet.

Search engine visibility builds your brand and makes you into a leader in your field. It brings you qualified traffic that convert into customers.

Get a free home page analysis of your keywords and search engine visibility.

Search Engine Visibility Deluxe and Search Engine Visibility Premium include everything you need to promote your online business and create Web-wide awareness

• Search Engine Visibility Deluxe adds Express Email Marketing® at special savings. Now you can create and send professional-quality newsletters, announcements, event notifications and more, the spam-free and legal way.
• Search Engine Visibility Premium includes everything above, plus Site Analytics. Site Analytics helps you gather, manipulate and report make-or-break data that’s crucial to your site’s success. You can eliminate costly errors that might otherwise go undiscovered. You can focus your offerings. And you can target new customers with a laser-like certainty. Site Analytics is the powerful, flexible, automated statistical tool you need to gain valuable customer insight. – and it’s free with Search Engine Visibility Premium!